Core reminder: In recent years, with the continuous emergence of food safety emergencies, people's attention to food labels has continued to increase, and complaints from consumers due to errors in the labeling of information on food labels have occurred from time to time, which has also caused the country's food Labeling and labeling have been paid attention to, and a series of relevant regulations and policies have been issued to regulate packaged food labels. At the same time, the development of food labels is also developing in the direction of diversification.

As consumer safety awareness continues to increase, the demand for the amount of information carried on food labels increases. In recent years, with the continuous emergence of food safety emergencies, people's attention to food labels has continued to increase, and complaints from consumers due to errors in the labeling of information on food labels have occurred from time to time, which has also caused the country to label food. The attention of labeling has introduced a series of relevant regulations and policies to regulate packaged food labels. At the same time, the development of food labels is also developing in the direction of diversification.

Standardization, standardization

It is reported that since October 19, the mandatory national standard "GB 4806.1-2016 General Safety Requirements for Food Contact Materials" has been formally implemented. The author learned from it that disposable packaging products that are in direct contact with food must be labeled with: "Food Contact" or "Food Packaging" logo. In addition, it is also necessary to mark "name, material, manufacturer, address, contact information, production date, implementation standard, instructions for use" and so on. At the same time, the label cannot be separated from its minimum sales package. Products with special use requirements shall indicate the use method, use precautions, use, use environment, use temperature, etc. The author believes that the implementation of this policy will not only further refine food contact materials, but also provide a basis for the labeling of food labels.

In addition, the labeling of milk powder is becoming more and more strict. It is understood that the State Administration of Food and Drug Administration has issued the Technical Guidelines for the Registration and Labeling of Infant Formula Milk Powder Products (Trial), which strictly stipulates other labeling requirements such as product name requirements, label form requirements, label prohibition requirements and optional labeling content, such as milk powder label content and function. The author was informed that the content claim and function claim should be strictly in accordance with the national food safety standards. If an enterprise labels content claims and functional claims outside the current national food safety standards, it needs to be approved by the health administrative department of the State Council before labeling. The claims of the label sample shall be marked in text on the non-main display page.

Digital, intelligent

With the continuous development of information technology, food labels are becoming more and more digital and intelligent. For this reason, traditional printing can no longer meet the needs of personalized printing and variable data printing, so the market demand for digital printing is becoming more and more obvious. Some printing enterprises have started the production of all-intelligent packaging labels. For example, Hebei Xindong Printing has introduced high-end production equipment such as flexographic printing and anti-counterfeiting products, continuously developed various anti-counterfeiting technologies, added anti-counterfeiting functions to exquisite food and other packaging, realized the perfect combination of beauty and practicality, fashion and high technology, and gradually realized the strategic goal of selling high-quality packaging products overseas.

In fact, the intelligence of food packaging is mainly reflected in the label, and bar codes, two-dimensional codes, etc. are common smart label applications in life. The author has learned that the Finnish company has released a "smart" bottle of high-grade Kareval gin using the Thinfilm NFC SpeedTap? label. Each SpeedTap tag is unique and almost impossible to clone. Through NFC technology, it can be read with a smart phone or device, which will greatly promote consumer loyalty and brand promotion.

Smart labels can not only realize the interaction between consumers and products, but also identify the quality of food. It is understood that the Japanese design studio TO-GENKYO has invented a special coating of smart labels. This label will change color due to changes in ammonia concentration, which can identify the freshness of food.

Green, environmental protection

With the continuous promotion of the concept of energy conservation and environmental protection, various fields are also responding positively, and the field of food labeling is no exception. The author understands that the green and environmental protection of the label is mainly reflected in the material of the label. It is understood that Singapore has launched a series of green environmental protection labels. Compared with other materials, this new label is more economical and more suitable for sustainable development. With the continuous progress of science and technology, as well as the concept of energy conservation and environmental protection, under the influence of dual factors, food labels will develop in the direction of green and environmental protection.

Therefore, the author believes that with the increasing awareness of consumer health and safety, people will pay more attention to label information, and food processing enterprises and food packaging enterprises should grasp the development trend of food labels and pay attention to the improvement of labels. At the same time, the packaging machinery manufacturing industry should also pay attention to the development trend of the food label industry and keep pace with the times, so as not to lose the direction of development.